A Mother's Passion : 6 crore revenue story

A mother’s determination to help her daughter gave rise to “ Ammamma’s”.

At the age of 46, Prathima Viswanath, a MBA graduate from Hyderabad, India started Ammamma’s, a packaged food business providing ready-to-cook methi chapatis, ragi chapatis, moringa chapatis, parathas, pooris, idly-dosa batters along with snacks like murukulu, chakodi, boondi, and cow ghee.

Inspiration and Beginnings:
- Prathima Viswanath, with over 25 years of experience in FMCG and a passion for food, started Ammamma’s in 2019.
- Inspired by her struggles as a mother providing nutritious meals for her tennis-playing daughter during travels and tournaments.

Innovative Solutions:
- Prathima crafted recipes infused with superfoods for on-the-go consumption.
- Launched Ammamma’s with ready-to-cook solutions like chapatis and idli-dosa batter.

Dedication and Growth:
- Started with an initial investment of Rs 10 lakh, focusing on perfecting ready-to-cook chapatis.
- Through relentless dedication and experimentation, expanded product range to meet consumer demands.
- Achieved a turnover of Rs 6 crore in FY 2023-24, with presence in over 800 stores.

Overcoming Challenges:
- Prathima and Viswanath invested their life savings, totalling over Rs 4 crore, to realize their vision.
- Overcame hurdles such as securing distributors and convincing stores to stock their products.

Customer Satisfaction:
- Testimonials from satisfied customers like Shruti, a working mom, highlight the convenience and nutrition offered by Ammamma’s products.

Future Plans:
- Ambitious plans to expand Ammamma’s presence across India in the next five years.
- Committed to innovation and excellence, with a dedicated team driving growth.

Prathima Viswanath’s entrepreneurial journey with Ammamma’s exemplifies the power of recognizing needs and offering innovative solutions. Through dedication, resilience, and a commitment to customer satisfaction, she has transformed the way families approach meal preparation, leaving a lasting legacy of innovation and excellence in the food industry.