A mother’s determination to help her daughter gave rise to “ Ammamma’s”.

At the age of 46, Prathima Viswanath, a MBA graduate from Hyderabad, India started Ammamma’s, a packaged food business providing ready-to-cook methi chapatis, ragi chapatis, moringa chapatis, parathas, pooris, idly-dosa batters along with  snacks like murukulu, chakodi, boondi, and cow ghee.

  • Inspiration and Beginnings:
    • Prathima Viswanath, with over 25 years of experience in FMCG and a passion for food, started Ammamma’s in 2019.
    • Inspired by her struggles as a mother providing nutritious meals for her tennis-playing daughter during travels and tournaments.
  • Innovative Solutions:
    • Prathima crafted recipes infused with superfoods for on-the-go consumption.
    • Launched Ammamma’s with ready-to-cook solutions like chapatis and idli-dosa batter.
  • Dedication and Growth:
    • Started with an initial investment of Rs 10 lakh, focusing on perfecting ready-to-cook chapatis.
    • Through relentless dedication and experimentation, expanded product range to meet consumer demands.
    • Achieved a turnover of Rs 6 crore in FY 2023-24, with presence in over 800 stores.
  • Overcoming Challenges:
    • Prathima and Viswanath invested their life savings, totalling over Rs 4 crore, to realize their vision.
    • Overcame hurdles such as securing distributors and convincing stores to stock their products.
  • Customer Satisfaction:
    • Testimonials from satisfied customers like Shruti, a working mom, highlight the convenience and nutrition offered by Ammamma’s products.
  • Future Plans:
    • Ambitious plans to expand Ammamma’s presence across India in the next five years.
    • Committed to innovation and excellence, with a dedicated team driving growth.

Prathima Viswanath’s entrepreneurial journey with Ammamma’s exemplifies the power of recognizing needs and offering innovative solutions. Through dedication, resilience, and a commitment to customer satisfaction, she has transformed the way families approach meal preparation, leaving a lasting legacy of innovation and excellence in the food industry.

Website- https://www.ammammas.in/

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