Introduction:

In the fast-paced world of e-commerce, where adaptation and efficiency are paramount, Mason has emerged as the co-pilot for retailers, guiding them through the complexities of running online stores.

Established in 2020 and securing substantial funding of Rs. 60+ Crores by 2022, Mason is rewriting the rules of e-commerce with its simple, no-code, plug-and-play solution.

The Journey:

Founded by Kausambi Manjita and Barada Sahu, Mason was born out of a keen understanding of the challenges faced by offline retailers transitioning into the online realm.

While launching an online store may seem straightforward, the day-to-day operations pose a myriad of challenges.

Mason steps in to provide retailers with a platform to efficiently run their businesses, enabling them to retain profits without relinquishing a significant chunk to e-commerce giants like Amazon.

Products:

Mason operates on a freemium SaaS (Software as a Service) model, making it accessible to non-tech retailers.

The initial offering is free, allowing businesses to start their online journey without financial barriers.

Users only pay according to their usage as they grow. The platform offers three essential services:

• merchandising,
• sales and promos, and
• personalization

One of the critical problems faced by online stores is the manual upkeep of product information.

Price changes, out-of-stock products, and best-selling items often require constant attention.

Benefits:

Mason addresses these pain points with an automated workflow that streamlines these processes.

Retailers using Mason’s platform benefit from automatic updates on price changes, clear indications of out-of-stock products, and effective promotion of best-selling items.

The benefits reaped by businesses leveraging Mason’s solution are noteworthy.

Retailers witness a significant boost in sales, with a 15% increase in add-to-cart actions. The implementation of upsells and cross-sells contributes to a rise in the average order value by an impressive 23%.

Session time on the platform also sees a notable increase of 17%, indicating enhanced engagement and a positive user experience.

Mason operates on a unique pricing model where retailers pay only 0.25% of their sales, ensuring cost-effectiveness for businesses of all sizes.

This commitment to affordability aligns with Mason’s mission to empower a wide range of retailers, from established enterprises to budding entrepreneurs.

As a testament to its success, Mason has served over 1000 customers and assisted more than 8000 SMBs and entrepreneurs in navigating the e-commerce landscape.

By simplifying the complexities associated with running an online store, Mason has not only empowered businesses but has also become a catalyst for growth in the ever-evolving world of digital commerce.

Conclusion:

Mason is more than an e-commerce platform; it is a solution that enables retailers to focus on what they do best – providing excellent products and services.

With a commitment to simplicity, efficiency, and affordability, Mason is positioning itself as a key player in the transformation of e-commerce, guiding businesses toward success in the digital marketplace.