In the bustling heart of Delhi, a quiet revolution is underway, where tradition and modernity dance together in the vibrant threads of handloom.

Dressfolk, a handloom start-up founded by the visionary Nitin Mehrotra in 2017, has become a beacon of change in the landscape of Indian fashion.

The Journey:

Nitin Mehrotra, the creative force behind Dressfolk, recognized a crucial need to modernize traditional Indian weaves.

However, his vision went beyond mere modernization; it aimed to infuse fair and honest pricing into the intricate tapestry of artisanal craftsmanship.

For Mehrotra, it wasn’t just about creating products in India; it was about creating products made of India, capturing the essence of the country’s rich cultural heritage.

Dressfolk stands apart by utilizing technology and supply chain science to uplift artisans and weavers.

The approach isn’t just about embracing modern tools but leveraging them to empower the craftsmen who form the backbone of India’s rich textile legacy.

This ethos has not only set Dressfolk apart but has also made it a torchbearer for contemporary Indian fashion that remains deeply rooted in tradition.


The product portfolio of Dressfolk reflects a harmonious blend of tradition and modernity.

From elegant sarees and intricately designed blouses to timeless dupattas and stylish suit sets, each piece is a work of art crafted from scratch.

This unique approach has allowed Dressfolk to cater to a global audience with its timeless classics, attracting patrons who appreciate the marriage of luxury and tradition.

Dressfolk’s commitment to preserving Indian culture extends beyond its product offerings.

The start-up collaborates with 600 weavers and 120 artisans across six states, ensuring that the rich diversity of Indian handloom is celebrated and sustained.

The luxurious and high-quality handloom products find a home both in offline multi-brand outlets and on various online marketplaces, making the brand accessible to a wide audience.


More than just a brand, Dressfolk has become a movement, recognizing the need to support artisans and preserve Indian culture.

The collaborative relationship with weavers and artisans is not just a business model for Dressfolk; it’s a commitment to the soul of India.

The products may be modern in outlook, but their roots run deep into the traditions and stories of the land.


As Dressfolk continues to evolve, it remains a testament to the potential for modernity and tradition to coexist harmoniously. In a world that is constantly changing,

Dressfolk stands as a reminder that the threads connecting us to our past are essential in weaving the fabric of a culturally rich and diverse future.