In the dynamic landscape of the food industry, Rebel Foods has emerged as a trailblazer, rewriting the rules of the game since its inception in 2010.

Co-founded by Jaydeep Burman and Kallol Banerjee, Rebel Foods embarked on a journey that not only transformed the way we order food but also elevated the concept of cloud kitchens to unprecedented heights.


Jaydeep Burman, an alumnus of INSEAD, and Kallol Banerjee, a graduate of IIM Lucknow and INSEAD, joined forces with a shared vision — to offer Western food with an Indian twist.

The duo initiated their culinary venture by opening a few Quick Service Restaurants (QSRs), introducing rolls both physically and online.

However, the initial success was accompanied by challenges.

The cost of maintaining commercial spaces and the upkeep of QSRs took a toll on profitability.

What caught the founders by surprise was the revelation that a significant portion of their customer base hadn’t even stepped foot inside a “Fasoos” outlet, the first establishment under the Rebel Foods umbrella.


In the early years of 2010, Rebel Foods faced the following challenges:

🔴Focused on making QSRs

🔴 High operational costs due to physical outlets

🔴 Limited customer base visiting “Fasoos” outlets

Recognizing the need for a strategic shift, Rebel Foods underwent a transformative evolution.


By the end of 2022, the company completely transitioned to the innovative concept of cloud kitchens.

This shift not only significantly reduced operational costs but also allowed Rebel Foods to streamline its services and reach a broader audience.


The results were nothing short of spectacular:

🔵 Became one of India’s unicorn startups

🔵 Raised a staggering $564 million+ in funding rounds

🔵 Boast’s ownership of 15+ different fast-food brands, including the iconic “Fasoos”

🔵 Surpassed the remarkable milestone of Rs. 900 crore in annual revenue

🔵 Set sights on global expansion, aiming to venture into different countries

Rebel Foods’ success can be attributed to a simple yet powerful strategy – the emphasis on cloud kitchens offering competitive prices. This strategy not only catapulted Rebel Foods to the forefront of the food delivery industry but also positioned it as a formidable competitor against giants like Zomato and Swiggy.


In a world where convenience and quality are paramount, Rebel Foods has not only adapted but thrived by staying ahead of the curve.

As they continue to expand their culinary empire beyond borders, Rebel Foods stands as a testament to the transformative potential of combining innovation, adaptability, and a commitment to providing customers with a delightful gastronomic experience.

The journey from rolls to cloud kitchens has indeed been a recipe for success for Rebel Foods.