In the heart of Kerala, where the lush greenery and tropical fruits thrive, Manas Madhu dared to dream beyond the confines of his corporate job.

With a vision to contribute to his native place and a keen interest in the food industry, he founded Beyond Snacks in 2018, introducing a unique line of banana chips that transcends the ordinary.

This blog delves into the inspiring journey of Beyond Snacks, where dreams met determination, and a local snack brand became a global phenomenon.

The Vision:

Manas Madhu’s journey began with a simple yet powerful dream – to start a business in the food industry that would not only thrive but also uplift the local farmers in Kerala.

Fueled by the idea of value addition, he decided to focus on the abundant produce of his region: bananas.

Unique Selling Proposition:

  1. Direct Sourcing from Farmers:

Beyond Snacks stands out by directly sourcing bananas from local farmers. This ensures fair compensation to the farmers for their produce, creating a positive impact on the local agricultural community.

  1. Hygienic Processing:

The bananas undergo processing in the company’s Kochi-based factory, where hygiene is a top priority. The entire process is automated, minimizing human touch and maintaining the highest standards of cleanliness.

  1. Quality Standardization:

By sourcing only the best-quality bananas, Beyond Snacks ensures that its banana chips are not only standardized but also delicious. This commitment to quality has been a key factor in the brand’s success.

Funding Success:

Beyond Snacks caught the attention of investors early on, securing Rs. 50 Lakhs in funding from Shark Tanks.

The brand’s potential and commitment to quality also attracted a substantial investment of Rs. 30 Crores from NABVENTURES FUND, further fueling its growth.

Impressive Growth Metrics:

  1. Expanding Store Presence:

Beyond Snacks has evolved from being available in 1000 stores to an impressive 4000 stores, showcasing its growing popularity among consumers.

  1. Production Scale-up:

The brand’s production capacity has seen a remarkable increase, from processing 700 kg of bananas per day to an impressive 3800 kg per day.

  1. Sales Surge:

Beyond Snacks has not only multiplied its sales revenue but has also demonstrated substantial growth, leaping from Rs. 20 Lakhs per month to an astounding Rs. 2.25 Crores per month.

Global Presence:

What started as a local venture in Kerala has now transcended borders. Beyond Snacks has successfully expanded its reach beyond Indian shores, serving customers in the USA, UAE, Nepal, Mumbai, Mysore, Pune, and Bangalore.

The brand’s global footprint is a testament to its commitment to quality and the universal appeal of its products.


Beyond Snacks by MANAS Madhu is more than just a local snack brand; it’s a symbol of entrepreneurship, ethical sourcing, and global aspirations.

From the fertile fields of Kerala to international markets, Beyond Snacks has demonstrated that when you think local and act global, success knows no bounds.

As the brand continues to redefine the snack industry, its story inspires others to dream big, value local resources, and contribute positively to the communities they serve.