In the heartwarming journey of Heads Up For Tails (HUFT), Rashi Narang’s vision has transformed the landscape of pet care in India.

From humble beginnings in 2008, fueled by a personal commitment to her beloved pet Sara, Rashi’s venture has grown into a phenomenon, boasting a revenue of Rs. 125 crores in 2022, with a vast network of stores, pet spas, and a diverse range of pet products.

This post delves into the remarkable trajectory of HUFT, showcasing how passion, determination, and a love for pets can drive not only a business but also an industry.

Embarking on the Pet Parent Journey:

Rashi Narang’s connection with pets began when she adopted a puppy named Sara.

This newfound responsibility ignited a passion for pet care and a realization that the available pet supplies were substandard and lacked quality.

Determined to provide premium products for pets, Rashi founded HUFT in 2008, setting the stage for a revolutionary shift in the pet care industry.

Navigating Challenges and Overcoming Skepticism:

The initial stages of HUFT faced resistance, with 200 retailers rejecting the idea, skeptical about the market for high-quality pet products in India.

Undeterred, Rashi’s relentless pursuit led to securing a tiny kiosk at Select City Mall.

This marked the beginning of a journey that defied skeptics and laid the foundation for HUFT’s success.

Revolutionizing Pet Care in India:

HUFT’s entry into the pet care market was revolutionary. Rashi’s commitment to offering superior pet products, from toys to accessories, addressed the gap in the market.

The brand quickly gained traction, challenging the notion that such businesses couldn’t flourish in India.

The tiny kiosk at Select City Mall evolved into a network of 52+ stores, 30+ pet spas, and a comprehensive collection of over 100 pet products.

A Pet-Centric Ecosystem:

What sets HUFT apart is its commitment to providing a holistic pet-centric ecosystem.

Beyond offering premium products, the brand expanded its services to include pet spas, catering to the overall well-being of pets.

The network spans across 12 cities, creating a comprehensive platform that caters to the diverse needs of pet owners.

Funding Triumphs and Vision for Growth:

HUFT’s success attracted substantial funding, with Rs. 400+ crores secured to fuel its expansion.

This financial backing positions HUFT for even more significant growth, signaling the brand’s readiness to become a dominant force in the pet care industry.

Rashi Narang’s Entrepreneurial Wisdom:

Rashi Narang’s entrepreneurial journey is a testament to her unwavering passion, resilience, and commitment to her vision.

She emphasizes the importance of clarity in one’s purpose, patience, and giving the business time to grow.

Her journey from a small room to a thriving pet care empire showcases the impact of transforming personal passion into a flourishing business.


Heads Up For Tails (HUFT) stands as a beacon of success, not only in the realm of pet care but also as an inspirational entrepreneurial tale.

Rashi Narang’s love for pets, coupled with a vision for quality pet products and services, has not only transformed her life but has also reshaped the pet care landscape in India.

HUFT’s journey is a celebration of passion, persistence, and the profound impact of turning a personal commitment into a thriving business.