In the dynamic world of entrepreneurship, the story of WOW! MOMO stands out as a testament to youthful innovation, experimentation, and resilience.

Founded by Sagar Daryani and Binod Homagai in 2008, Wow! Momo has not only transformed a simple commodity into a powerful brand but has also emerged as a culinary empire with a revenue of Rs. 450 Crores and an impressive valuation of Rs. 2130 Crores.

The Beginning:

Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey in the final year of their graduation, at the young age of 21.

With a mere Rs. 30,000 in hand, they ventured into the world of momos, driven by a vision to create a brand that would “wow” their customers.

Unique Selling Proposition (USP):

Wow! Momo’s success can be attributed to its unique selling proposition – experimentation.

The founders took a simple and widely popular dish, momos, and infused it with creativity.

From the innovative “Moburg” – a fusion of momos and burgers – to various other experimental momo variations, Wow! Momo has consistently surprised and delighted its customers.

Profitability in the Age of Cash Burn:

In an era where many startups focus on rapid expansion and tolerate initial losses, Wow! Momo has stood out by maintaining profitability.

This financial prudence has played a crucial role in the brand’s sustained growth and success.

Adapting to Challenges:

The COVID-19 pandemic posed a significant challenge to the food and hospitality industry. However, Wow! Momo’s agility and strategic thinking allowed it to pivot its business model effectively.

Shifting towards online sales, the company not only weathered the storm but also emerged with a more balanced approach, with 50% of its sales coming from online channels.

Venturing into Cloud Kitchens:

Recognizing the changing landscape of the food industry, Wow! Momo is making strategic moves into the cloud kitchen model.

By reducing overhead costs and focusing on enhancing their online presence, the company aims to stay ahead of the curve and tap into the growing demand for food delivery services.

Diversification Plans:

Wow! Momo’s ambition goes beyond momos. The company is gearing up to introduce two more cuisines, keeping the details under wraps for now.

This expansion demonstrates the brand’s commitment to staying dynamic and relevant in the ever-evolving food market.


Wow! Momo’s journey, from a dorm room experiment to a culinary empire, is a source of inspiration for aspiring entrepreneurs.

The brand’s ability to turn a traditional dish into a canvas for innovation, combined with a prudent business approach, has set it on a trajectory of sustained success.

As Wow! Momo continues to evolve and embrace new trends, it is poised to become Wow Kitchens, solidifying its position as a culinary force to be reckoned with.