In the realm of business success stories, Anuj Mundhra’s journey stands out as a testament to resilience, innovation, and the ability to transform challenges into opportunities.

From earning a modest salary of Rs. 1400 per month in 2003 to achieving a staggering Rs. 100 Crore revenue in 2023 with his venture, Mundhra’s trajectory is nothing short of miraculous.

The Humble Beginnings:

Anuj Mundhra’s story begins in 2001 when he was working as a salesman in a Saree Showroom in Jaipur, earning a meager salary of Rs. 1400 per month.

Faced with financial challenges and a desire to provide better support for his family, Mundhra decided to chart his path.

 In 2003, he took a bold step, quitting his job to venture into the world of entrepreneurship.

The Entrepreneurial Journey:

Starting with the trading of suit pieces, Mundhra gradually expanded his horizons by entering the block screen printing business.

He diligently operated in Jaipur, focusing on building his business until the end of 2012.

As the landscape of e-commerce began to evolve, Mundhra saw an opportunity to leverage this platform for growth.

The Birth of Jaipur Kurti:

The idea of Jaipur Kurti was conceived, and in its first year, the company achieved an impressive Rs. 59 Lakhs in business.

Mundhra strategically listed his brand on prominent e-commerce platforms such as Jabong and Snapdeal.

Key factors contributing to the success of e-commerce included the presence of established brands like BIBA and WILLS, which instilled trust in customers regarding online purchases.

Strategic Marketing:

To further promote his brand, Mundhra adopted a smart marketing strategy.

With every package for delivery, he included pamphlets explaining the Jaipur Kurti brand and providing customer care numbers for support.

This approach not only enhanced brand visibility but also ensured customer engagement and support.

Global Expansion:’s success didn’t stop at the borders of India.

Mundhra successfully expanded the business to the UK, the US, Australia, and Malaysia, showcasing the global appeal of his brand.

The company achieved another milestone in 2016 by getting listed on the National Stock Exchange (NSE) and raising Rs. 4 Crores through its IPO.

Diversification and Retail Expansion:

Building on the acceptance of his brand, Mundhra strategically listed on various prominent e-commerce sites, including Myntra, Flipkart, Tata CLiQ, and others.

The brand’s popularity led to the establishment of two physical stores in Jaipur, capitalizing on the high demand in tier III cities.

The Future of

Anuj Mundhra’s journey from a modest salary to a Rs. 100 Crore revenue enterprise is undoubtedly impressive, but it is clear that this is just the beginning for

With its successful IPO, global presence, and growing customer base, the brand is poised for further expansion and innovation in the competitive world of fashion and e-commerce.

Anuj Mundhra’s story serves as an inspiration for aspiring entrepreneurs, highlighting the transformative power of determination, strategic thinking, and adaptability in the face of challenges.