In the ever-evolving landscape of entrepreneurship, stories of resilience and determination shine through, exemplifying the spirit of those who refuse to be defined by their circumstances.

Divya Gurnani’s journey with My Indian Things (MIT) is a testament to her unwavering commitment to success despite facing numerous challenges.

From starting with no capital in 2020 to achieving a valuation of Rs. 6 crores in 2023, MIT stands as a beacon of inspiration for aspiring entrepreneurs.

The Genesis:

Divya Gurnani’s story begins with a desire for independence and a passion for entrepreneurship.

Facing resistance from her father, she navigated familial expectations and embarked on her journey at the age of 16, securing a job that marked the initial steps towards her independence.

Despite initial challenges, Divya’s determination led her to Bangalore, where she pursued a job against her father’s reluctance.

Entrepreneurial Resilience:

In 2017, Divya ventured into the business of supplying home-cooked food, leveraging her mother’s culinary skills.

The venture gained traction, but the pandemic in 2020 dealt a severe blow to her business. Forced to shut it down, Divya found herself at a crossroads, grappling with unemployment, financial struggles, and the responsibility of caring for her mother.

The Birth of My Indian Things (MIT):

Turning adversity into opportunity, Divya conceptualized MIT during the challenging months of the pandemic.

Recognizing a gap in the market, she set her sights on home décor products with a unique twist – catering to diverse religions and communities.

The first product she focused on was wallpaper, and with determination, she taught herself website development and online marketing.

Initial Struggles and Triumphs:

MIT faced a slow start, with the first month passing without a single order. Undeterred, Divya persisted, refining her strategies.

 In the second month, the tide turned, and MIT generated a revenue of Rs. 200,000. The combination of selling products and providing related services proved to be a winning formula.

MIT’s Unique Proposition:

MIT stands out by offering home décor products that resonate with various religious and cultural sensibilities.

The focus on wallpapers was just the beginning, as the business expanded to include a range of items that cater to a diverse clientele.

By incorporating both product sales and services, MIT carved a niche in the home décor market.

The Journey to Rs. 6 Crore Valuation:

From the initial struggle of finding a footing to achieving a Rs. 6 crore valuation, MIT’s journey reflects Divya Gurnani’s resilience and business acumen.

Her ability to pivot, adapt, and learn new skills has been key to MIT’s success.

The company’s valuation is a testament to Divya’s unwavering commitment and the market’s acknowledgment of MIT’s unique offerings.


Divya Gurnani’s entrepreneurial journey with My Indian Things encapsulates the essence of transforming challenges into opportunities.

MIT’s trajectory from adversity to a significant valuation illustrates the power of determination, innovation, and an unwavering commitment to one’s vision.

As MIT continues to evolve, it stands as an inspiration for aspiring entrepreneurs navigating their paths in the dynamic world of business.